Do you have challenges with your technology stack? Does your team have challenges following complex processes, or not have any documented processes? Do you have new team members that have to manage campaigns, but don’t understand how to use your customized technology stack? Is your data inaccurate, outdated, over-engineered?
We dig deeply into your organization to uncover a precise understanding of your current people, processes and technology: what works, what doesn’t work, and what needs to change. Together, we create a roadmap for success that’s founded on a realistic set of priorities—the opportunities for achieving the greatest revenue impact with the least amount of expense and effort.
Sound Marketing Automation is crucial to long term success in generating leads and ultimately revenue for your company.
- Selection, implementation and optimization
- Automation of marketing campaigns
- Lead qualification
- Integration with Sales CRM
Has your company had numerous “improvised CRM admins?” Want to know what happens to the leads you generate? We will optimize your CRM to so that your team can focus on sales and marketing rather than the technology.
- Selection, implementation and optimization
- Lead performance tracking
- Sales pipeline management
- Marketing campaign attribution
Much of the conflict between marketing and sales stems from them never sitting down to agree on things in the first place. We can get both of your teams on the same page.
- Alignment workshops
- Team training
- Setting shared objectives
- Technology configuration to support process
Marketing Planning & Execution
At times, internal marketing teams either don’t have the right skill sets or enough bandwidth to launch campaigns, keep projects running and support added initiatives. We can help lighten the load for you.
- Goal and objective planning
- Campaign build and execution
- Segmentation
- Performance tracking
“Lead to dollars” is central as marketing departments continue to increase spend, expand programs and experiment with new channels.
- Database growth and MQLs generated
- Channel performance
- Opportunities generated
- Marketing’s influence on closed won business
Our experts will help you formulate and implement effective data strategies that uncover insights that will prove extremely valuable in deepening relationships with your customers.
- Database clean-up
- Data appending
- Lifecycle tracking
- Data-driven campaigns