This is the eighth post in a series called “Lifecycle Management – what’s in it for me?”, which shows how to audit and transform your process at every stage of the sales cycle.
Link to the first article – Introduction
Link to the second article – Prospect or Suspect Stage
Link to the third article – Lead Stage
Link to the fourth article – Opportunity Stage
Link to the fifth article – Cosed-Won 🙂
Link to the sixth article – Closed-Lost ?
Link to the seventh article – Renewal Stage
Throughout this series, we have identified the foundational stages and looked at some opportunities for automation, technology, and programs to improve your sales process. How do you report on the success of your automation and process improvements? The answer is good reporting!
Having shared data that your entire team is looking at together should be a primary internal driver for why you are focusing on having a defined lifecycle. In this post we’ll look at some major types of reports that will be of interest across your organization and consider why they matter: Quantity, Quality, Velocity, and Outcome.
Category | Measurement |
Volume |
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Conversion |
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Velocity |
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Leading Indicator |
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Contribution |
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Campaign Performance |
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Examples of Technology or Processes |
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MRM can help
Let Measured Results Marketing transform your end-to-end sales pipeline process and return 15 hours per BDR back to your team so they can focus on revenue-generating activities instead of administration. Click here to learn more about MRM’s Revenue Operations Ecosystem™ and see if it is a good fit for your goals. You can also call us at 571-606-3106 or leave a comment on LinkedIn.
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