Over 15,700 American children are diagnosed with cancer every year. Of those children, 38 die every week. In an effort to help beat childhood cancer, Measured Results Marketing is “riding for a cure” and joining in on the Great Cycle Challenge USA.

The Great Cycle Challenge is a national Children’s Cancer Research Fund (CCRF) fundraising initiative held throughout the month of June. The event was started in 2015 and just after three years has become one of the biggest cycling events in the United States. In the past three years, more than 76,000 riders from 50 states have ridden 5 million miles while raising $9 million to support childhood cancer research.



This year “Team Yeti” will be riding with 50,952 cyclists (and counting) nationwide to give children who are battling this disease a chance for the bright futures they deserve. Great Cycle Challenge encourages each rider to set a personal mileage goal for the month and ask their friends, family and colleagues to sponsor them to support their challenge. Participants can ride to work or on weekends, near home or while traveling, and bikes of all types can get involved – be it recumbent, stationary, tandem, tricycle or unicycle. Team Yeti is also making a donation for any client/technology who joins its team and rides at least one mile.

All proceeds from Great Cycle Challenge USA have helped advance research at the nation’s top childhood cancer research centers including Children’s Hospital of Los Angeles, Children’s Hospital of Philadelphia, Johns Hopkins University, and many more. Fundraising efforts from the challenge has led to breakthroughs that have helped increase childhood cancer survival rates to 80 percent.

Fundraising efforts of the challenge support work to:

• Launch new ideas with seed grants for innovative research that holds great promise but doesn’t yet qualify for larger grants.
• Introduce clinical trials that lead to new treatments and drugs.
• Fill funding gaps that can slow down or halt potentially lifesaving projects.
• Train the next generation of researchers.
• Foster collaboration and share information to accelerate promising discoveries.
• Purchase much-needed research and medical equipment.

The challenge is a great way to help children and families affected by the disease while getting something back in return – a healthier you.