MEASURED RESULTS MARKETING

No Lead Left Behind™

Is your organization ready to optimize your ecosystem and smash your revenue goals?

Unleash Your Demand Generation Ecosystem® Yeti

A healthy Demand Generation Ecosystem® ensures no lead gets left behind. Work with an experienced B2B partner to optimize your tech stack, improve marketing and sales processes, and build efficient automation to close more deals, faster.
Demand generation is complex and relies on coordinating an entire ecosystem of people, programs, processes, and technology. As this ecosystem evolves, organizations run into technical issues, complex handoff processes between teams, untrustworthy data, clunky automations, and outdated reporting metrics. How can you tell what’s working and what’s not?

Introducing the Demand Generation Ecosystem®

During a series of workshops, we’ll define your ideal Demand Generation Ecosystem®, pinpointing where sales and marketing need to be optimized to meet your revenue goals. We’ll dig deep to align technology, processes, data, and people into one system that delivers real returns.

Our end goal is to allow you to measure the results of your marketing programs and adjust them to beat your revenue targets. We specialize in building and optimizing demand generation ecosystems using the sales and marketing technology you currently use, such as Eloqua, HubSpot, Marketo, Pardot, SalesForce.com, and others.

Understand your gaps

We dig deep to uncover the cause of dysfunction in your sales and marketing ecosystem, revealing opportunities to synchronize your tech stack and improve your processes.

Turn more leads into customers

Work with experienced demand generation experts who will guide you through building best-in-class, end-to-end marketing campaigns.

Fill your pipeline faster

By aligning your people, processes, and technology, we help you convert interest to action through effectively capturing and nurturing prospects.

Fix broken processes

Do your leads get lost in the marketing-to-sales handoff? Many organizations cannot track return on marketing investment or understand which campaigns drive revenue.

Prioritize your efforts

Your team will receive a list of recommendations and best practices to improve the ROI of your marketing and sales stack, sorted by importance.

Prioritize your efforts

Your team will receive a list of recommendations and best practices to improve the ROI of your marketing and sales stack, sorted by importance.

Measure your results

Our end goal is to allow you to measure the results of your marketing programs and adjust them to beat your revenue targets.

Measure your results

Our end goal is to allow you to measure the results of your marketing programs and adjust them to beat your revenue targets.

The Demand Generation Ecosystem® Process

Measured Results Marketing works as a trusted advisor to guide you through every step of your digital transformation project. We don’t just tell you what to do; we implement what you need to create your ideal Demand Generation Ecosystem®.

Review your tech stack

We interview your teams and audit your systems, tools, tech, processes, and data, and compile an assessment detailing organizational gaps and opportunities to adopt industry best practices.

Prioritize work

Based on your operational gaps, MRM experts will work with your team to build an implementation plan with milestones and estimated hours so your team understands next steps.

Implement changes

Our Yetis roll up our sleeves and implement the optimization projects you prioritize on the timeline.

Train your teams

Our Demand Generation experts will create tailored onboarding and training programs as we meet specific project milestones.

When to Schedule a Demand Generation Ecosystem® Workshop

Are you going through a considerable change in your business, or are you not seeing the results you need from Sales and Marketing efforts? If you are facing those types of challenges, MRM can help you to:

Migrate
  • Guide transition of your CRM or marketing automation platforms
  • Build (or rebuild) your database
  • Consolidate instances during acquisitions or mergers

Onboard
  • Implement your newly acquired sales or marketing automation system(s)
  • Normalize your data and prepare your new system to accommodate your unique data models
  • Train your teams, creating training materials for future hires

Integrate
  • Integrate CRM and marketing automation systems based on your organization’s needs
  • Advise on new additions to your marketing, sales, or service tech stacks
  • Review and scope proposed changes, add-ons, and plugins to your processes and technology

Execute
  • Develop strategy and execute against marketing plans
  • Define buyer journeys
  • Create campaigns
  • Develop website pages and forms
  • Implement lead scoring and attribution

Report
  • Key marketing metrics including: channel performance, prospects, MQL, ROMI, and more
  • Key sales metrics including: SAL, SQO, pipeline, closed won/lost

Train
  • Develop and implement training tools for software and platform use
  • Conduct training to leverage the platform’s functionality and improve usage

Why work with us?

Measured Results Marketing is an experienced systems integrator and technology partner. MRM excels in operational and technology infrastructure optimization that drives Sales and Marketing results. We specialize in understanding an organization’s specific business needs and goals, anticipating their future needs, and engaging more effectively with their customer base.

Demand generation is our strong suit

Our team of experienced Yetis each have 10+ years leading demand generation, implementing sales and marketing technology, and helping clients optimize their processes.

We know your industry

B2B companies are 90% of our client base. We specialize in technology, infrastructure, and process in order to craft tailored solutions for your unique internal needs and external challenges.

56

Customized Workshops Completed

98.5%

retained MRM for technical consulting and implementation

20+

years of SaaS experience – Advanced marketing and demand generation experts

See what others love about MRM

Our partnership with MRM has been invaluable to helping us execute our marketing campaigns. The team knows HubSpot backwards and forwards and not only can answer any questions we have, they take the time to explain to us the how and the why of what they are doing. They respond in a timely fashion and are honest and reliable, making them a great partner to our marketing team.

Lisa Schanberger, BrightView Landscapes

We originally chose to work with MRM because of their experience with both Salesforce and HubSpot. Since we use both systems, this was a must-have for us. The project went smoothly, with check-ins on regular intervals. It made it very easy for us to manage internally. We will be working with MRM in the future for sure!

Gary Wiggins, Speedeon Data

MRM has been a great partner to us over the past 3 years - helping us evolve our lead management processes to support a full-scale ABM strategy. They've been able to provide us with strategic consultative services and also tactical operational support. As our processes mature, MRM continues to help us think of out of the box solutions to enhance our analytics and reporting and also infrastructure and processes.

Jessica Dodson, Sonatype

Talk to an Expert Yeti